Increasing Profits at Zero Cost
Companies are looking for ways to extend their client reach and expand profits at minimum costs. One way of accomplishing this is to start offering a peripheral service to up-sell to existing clients.
The quickest and most cost effective way to do so is to become a reseller for a specific product or service. For instance, being a design shop or graphic consultant, a good entry market would be printing. By becoming a print reseller, existing clients will have an opportunity to enjoy all their services under one roof. Not only is this solution convenient, it gives you more credibility while increasing your financial flow.
Your clients won't be paying more for printing either. Depending on how your specific reseller account is set up, the printing shop will essentially pay you a percentage out of their profits. This ensures everyone wins; the print shop gains business, you gain reputation, and your client enjoys professional results without paying anymore than going to a print shop directly.
Here are the two common types of reseller programs that you will encounter:
Affiliate -This type of program will offer marginal bonuses or commissions for each client you refer to the company. Unlike a dealer or reseller, your job is to direct traffic to a specific printing house, only having to worry about attaching your name to the project. The printer will handle everything else from customer service to quality control and payment. As for you, a portion of the profits will be added to your affiliate profit pool. A great way to earn referral business is through your website, directing traffic to other companies that your visitors may be interested in.
Dealer or Reseller - The reseller account is more involved than an affiliate. Here, you deal directly with the customer and have the chance to offer them uniquely branded solutions. In this scenario, you will look over client needs directly from start to finish - dealing with the printing company only when you are ready to send down a project. A dealer/reseller account is more involved than an affiliate; however, in return you will enjoy wholesale discounts and increased profit margins.
Both account types have their advantages. Ultimately, you will need to decide which type of account is best suited for your current business structure.
Interested in becoming a reseller but don't know where to start? Click here - we can give you a starting point.
